SEO Canada

Search Engine Optimization in Canada and USA

Many Canadian companies choose to go with either .com or .ca registration and it can depend on who is the target market of the company in question. If a Canadian company sells internationally then it is probably much better to go with the .com registration, while if your company is a local company that sells locally or only to the Canadian marketplace, then the .ca option can work fine for you. Either way Canadian SEO or Canadian Search Engine Optimization will be very important to your company. The following will give you some ideas and guidelines to consider when you begin to use techniques to maximize your website potential.

A little about my background

I am not in the business of selling SEO information and am not a from company that maximizes other peoples websites, this information is information that I have learned while promoting my own small business websites such as www.witchofthefall.com . I am actually a film maker having Produced and Directed a feature film titled Witch the Fall, unfortunately for me the film didn't get picked up by a large international distributor, so I have spent considerable amounts of time learning ways to sell the film via the internet. Yes, that includes maximizing the SEO or Search Engine Optimization.

I had a few huge and almost insurmountable issues to overcome:

1) Little to no budget,

2) Little to no internet marketing experience!!! So everything i have learned has been self taught over the past 18 months.

All companies with a website will want to have maximum results when potential clients are searching for products and services that they offer for sale. This is obvious of course, however, it it not easily achieved and it can be extremely expensive for companies to achieve high rankings from the major search engines. Unless you know of certain techniques that can help you achieve higher rankings.

Essentially the leading search engines such as Google, Yahoo and Bing use what is called spider Crawlers, these crawlers find pages for algorithmic results. Once a search engine is at a site, the root directory has the robots.txt then it is crawled first.

Companies wishing to increase exposure to their site try many creative ways to achieve ranking prominence, attempts such cross linking pages of the same website with the goal of providing more searchable links for the crawlers to sniff out. Another often used technique is updating the sites content on a regular basis that will keep the crawlers coming back for fresh content.

Of course understanding keywords phrases used in searches that match your companies products and/or services, then writing content matching these keywords in content is an often used method that can yield positive ranking results. As well as the tags, always make sure you tag your site with proper search optimized tags that relate to your product and or service.

The best advice to all honest providers of content is to provide excellent written quality product and or service information.

It is so important to offer what is known in the industry as 'White Hat' search engine information. White Hat information is essentially information that is created and written for users that desire product or service content at a high level. It is creating content for searchers and not for search engines. So be careful to always remain on the up and up when it comes to providing quality content for your website, it is highly advisable to stay away from the opposite of the White Hat, yes you guessed it, the Black Hat!

Black Hat techniques are not encouraged by myself. However, it has been used by companies but be WARNED! Some major companies that have used these techniques have been reprimanded by the search engines and have had to make public apologies. Search Engines will penalize your firm if you are using these somewhat deceptive techniques to trick them into high rankings. Using tricks by loading pages with hidden text or an invisible div. Or the cloaking method that gives different pages depending if it is a computer or human that has generated the search. Advice- stay way from the Black Hat methods and stay with honest content every time.

Search Engine Optimization (SEO) in Canada and the USA is an ongoing process for all content providers in Canada and the USA. Good quality, well written and informative information directed towards those who Search for information and NOT the search engines is always the best way to maximize your long term results. Provide Quality information backed by quality Products and Service and your internet search rankings are sure to climb.